Privacy Policy and Personal Data Statement
Market Cross Dental Centre:
At Market Cross Dental Centre, your privacy and trust are our top priorities. We provide exceptional dental care while safeguarding your personal information. This Privacy Policy outlines how we responsibly collect, use, and protect your data in compliance with all relevant legal standards, including the General Data Protection Regulation (GDPR).
We aim to ensure your personal information is handled securely and respectfully, enabling us to offer high-quality, personalised dental services.
The business owner for Market Cross Dental Centre is Katie O’Connor.
For any concerns or questions, you can contact us at:
Email: marketcrossdental@gmail.com
Address: 2/3 James Street, Kilkenny
Phone: 056 772 1386
Website: www.kilkennydental.com
Collection and Use of Personal Information
To deliver dental care efficiently and ensure your safety, it is essential for us to collect, use, and securely store personal data about you, including:
Personal Details: Your name, age, address, telephone numbers, and email address.
Medical Details: Information about your doctor, medical consultants, medical and dental history.
Clinical Information: X-rays, clinical photographs, study models, and notes of consultations.
Treatment Records: Details of proposed treatments, consent forms, treatments provided, and associated costs.
Correspondence: Records of communication with other healthcare professionals, including referrals.
This data allows us to provide care efficiently and reduces potential risks to your health. Without your consent to collect, process, and retain this information, we may not be able to provide the necessary dental treatment.
You have the right to request access to your personal data, request corrections if information is inaccurate, and withdraw your consent where appropriate.
Cookies and Advertising Permissions
We are committed to being transparent about how we use cookies and your data for advertising purposes. Cookies are small text files stored on your device that help us enhance your browsing experience and provide relevant services. This section explains how cookies and advertising permissions are used, as well as your rights regarding their use.
Cookies
We use cookies for the following purposes:
- Essential Cookies: To ensure the functionality of our website and provide you with a seamless user experience.
- Performance and Analytics Cookies: To gather insights into how visitors interact with our website, allowing us to improve its design, functionality, and content.
- Advertising and Targeting Cookies: To display personalized ads tailored to your interests and preferences. These cookies help us ensure our advertisements are relevant to you and not repetitive.
You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may impact your ability to fully utilize all features of our website.
Advertising Permissions
With your consent, we may use your personal data for marketing and advertising purposes, including:
- Delivering personalized advertisements on social media, search engines, or other digital platforms.
- Sending email or SMS notifications about special offers, dental services, or promotions.
We use third-party services, such as Google Ads and Facebook Ads, which may collect information through cookies or similar technologies to provide targeted advertisements. These third parties adhere to their own privacy policies, and we encourage you to review them for additional details.
You have the right to withdraw your consent for marketing and advertising at any time. To opt out of personalized ads or marketing communications, please contact us directly or use the unsubscribe option included in our communications.
By continuing to use our website, you consent to the use of cookies and the processing of your data as outlined in this policy. For further details, please contact our team.
Use and Disclosure of Personal Data
Your personal data is used exclusively to ensure the safe and effective delivery of dental care. Access to your data is restricted to members of our dental team on a strict ‘need-to-know’ basis. Examples of usage include:
– Preparing for and completing your dental care.
– Generating prescriptions, medical certificates, or referral letters.
– Corresponding with other healthcare providers (with your consent).
– Producing medico-legal or insurance-related reports (with your consent).
– Providing anonymized data for teaching, audits, or professional development purposes.
Check-Up Reminders: With your consent, we may send you reminders about your next appointment via post or email. You have the right to opt out of this service at any time.
Your personal information will only be disclosed to third parties for purposes directly related to your care, and only with your explicit consent, except in specific lawful situations. Examples include:
– Referral to other healthcare professionals or practices.
– Submission of claims or documentation to dental insurance providers.
– Responding to legal or regulatory requirements.
Retention of Personal Data
We retain your personal data for as long as necessary to provide treatment and comply with legal obligations:
Adults: Records are retained for eight years after your last treatment.
Children and Young Adults: Records are retained until the patient’s 25th birthday (or 26th birthday if they were 17 when treatment ended).
Deceased Patients: Records are retained for eight years after the date of death.
After these periods, records are securely destroyed using certified methods in compliance with the Dental Council Code of Practice.
Data Security
We take the security of your personal data seriously and have implemented measures to safeguard it:
– Manual records are stored in locked, secure facilities.
– Digital records are stored on password-protected systems with regular updates and audits.
– Backups of clinical and administrative records are conducted off-site daily and stored securely.
– The dental team is trained in data protection and adheres to our confidentiality and security policies.
In the event of a data breach, we will act promptly to mitigate the impact and report the breach to the Data Protection Commissioner, where required.
Third-Party Booking Software
To streamline the organization of consultations and appointments, we may utilize third-party booking software. These tools help us provide a convenient and efficient scheduling experience for our patients.
When you book an appointment through our website or via one of these platforms, your personal information—such as your name, contact details, and appointment preferences—may be shared with the third-party provider to facilitate your booking. These providers are carefully selected to ensure compliance with data protection laws, including the General Data Protection Regulation (GDPR).
How We Ensure Your Data Is Protected
- We only work with third-party booking providers that meet stringent security and privacy standards.
- Your data is used solely for the purpose of managing your consultation and will not be shared or sold for other purposes.
- Any data transmitted to these providers is done so securely, using encryption where possible.
You have the right to inquire about the third-party software providers we use and how your data is managed. If you have any concerns about the use of your data through these booking systems, please contact us.
By using our booking services, you agree to the processing of your data as outlined in this section. For further information about our privacy practices, please refer to the main body of this Privacy Policy.
Your Rights
You have the following rights concerning your personal data:
1. Access: You may request a copy of your data in writing. A maximum fee of €6.35 may apply.
2. Rectification: You can request corrections if any of your data is inaccurate or incomplete.
3. Erasure: You can request the deletion of your data where it is no longer required.
4. Withdrawal of Consent: You may withdraw your consent for certain uses of your data.
Requests should be addressed to:
Katie O’Connor
Market Cross Denal Centre
2/3 James Street, Kilkenny
If you have concerns about how your data is processed, we encourage you to raise them with the business owner. Should you feel your concerns are not adequately addressed, you have the right to contact the Data Protection Commissioner at any time.
